But while you might think a heart-shaped pendant necklace is a failsafe option, many women will probably appreciate it if you avoid this cliche gift and opt for something a little more unique.
From a luxurious diamond necklace to chic cubic zirconia earrings, here we bring you five gorgeous jewellery pieces that are sure to go down well this Valentine's Day.
Dripping in sparkling cubic zirconia, these stylish stud earrings by Alex Perry are crafted with a unique satellite design to symbolise how your loved one is your universe.
They're available in a romantic pink hue, warm gold tone and sterling silver. Better yet, there is a matching pendant necklace available.
A couple of very pleased husbands left glowing five-star reviews on Amazon. One wrote: 'Saw this item and knew I had found what I was looking for. She loved it. She's happy, I'm happy. Brilliant!'
Another stated: 'This arrived quickly and is very pretty. I bought it for my wife as a gift and she loves it! It appears to be of excellent quality. It's actually larger than I expected and it's perfect. It is elegant, looks beautiful on and it comes in its own pretty presentation box. I'm glad I purchased it.'
Treat your loved one to an elegant tennis bracelet this Valentine's Day. Boasting the brilliant sparkle of Swarovski crystals, this white-rhodium plated bracelet is incredibly versatile and perfect to wear all year round. Wear alone or with other bangles for a stacked style.
One Amazon shopper who purchased the bangle for his wife left this shining five-star review: 'This is a beautiful bracelet, which is easily adjustable as required. It comes in a blue Swarovski box, inside a blue sleeve and looks really beautiful on my wife's wrist.
'The crystals glitter and catch the light beautifully. This looks really high end, and is exceptional value. My wife is thrilled with this and is now wearing it every day. And what makes her happy is well worth it!'
Diamonds are a girl's best friend, so why not spoil your loved one with this luxurious diamond necklace from Monica Vinader?
Available in sterling silver, 18ct gold vermeil and 18ct rose gold vermeil, this necklace features a unique Fiji button embellished with pavé diamonds 0.120 carats and lariat which falls elegantly.
Made from high quality 925 sterling silver and featuring sparkling Cubic Zirconia set in a pave setting, these small huggie earrings are perfect for everyday wear. They are nickel-free and hypoallergenic, which means they're great for people with sensitive ears.
One Amazon customer wrote in their review: 'These hoop earrings are tiny but very eye catching and well made. The quality is very good because I have very sensitive skin prone to allergies and these have given me no problem at all and [I] wore [them] all week.
'They are very versatile and they clip very easily at the back. Price is also a bargain for the quality.'
Suspended on a beautiful 18ct gold vermeil sterling silver chain, this Missoma Mini Shield necklace boasts a chic, hand-cut rose quartz.
Its dainty design and rosy pink hues make it perfect to wear alone or layer with other necklaces. Rose Quartz is known as the stone of the heart. It is said to represent unconditional love, compassion and positive energy, making this Missoma necklace the perfect romantic gesture this Valentine's Day.
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Beaded Bracelet, Agate Bracelet, Agate Headdress, Pendant Necklace - Mingmeng,https://www.mingmjewelry.com/